It used to be that golf was a top recreational activity preferred by many.  Well not anymore!  New 2010 surveys show golf continuing to sink in popularity in spite of numerous industry initiatives to attract and retain golfers.

What's causing this shift away from getting out on the course?  Experts say that newcomers are intimidated by golf, along with seasoned golfers who are completely dropping the sport.  Many say the big issue is the time factor, for others it's the cost.  Today's faster paced lifestyle works opposite a game that hasn't gotten any quicker.  People find it exceedingly difficult to justify a six-hour block of time for golf.  Longer and more difficult courses have made it hard for the average golfer, let alone beginners to enjoy themselves.

Current studies show that time, cost & difficulty are the major reasons golf is losing broad appeal.  A changing world culture has exposed the limitations of our father's golf course and it's evident that the traditional full-sized golf course cannot adequately adapt to these needs.  

However, even in these constrained times, there is a updated practical & economical growth approach, which is attracting a "new breed" of golfer to the game. It's called Hybrid golf and is played on shorter (executive, par-3 & mid-length) golf courses across the country.  Using the same traditional format, with the new hi-performance Hybid MD (mid-length) golf ball, improves the shorter course design & play to a new level, complete with par-3's, 4's & 5 holes.  Allows for a quick, affordable & fun regulation golf round to be played in a modest 2-3 hours....also, the ball floats and you can actually walk the course again!

Here is an effective way to stimulate an industry in severe decline.